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Training for the people who build pharma and healthcare brands — and for the doctors who lead the conversation around them. Every module is drawn from live campaign work, not from a textbook.
Most health and pharma training explains what a channel is. Ours starts from the work: a brand plan that has to be defended, a medical review that has to be passed, a doctor's account that has to keep running between clinics. Every module ends with something the participant can take back to their desk and use — a written architecture, a campaign structure, a content system.
Take a single module, combine the ones that fit your team, or have a module built specifically around the challenge in front of you.
What generative AI is, where it breaks, and how to use it inside a regulated brand team.
Designing an HCP channel mix around behaviour — not around budget lines.
Planning, launching and reading campaigns in a category the platforms treat as sensitive.
Turning brand objectives into a digital strategy you can defend on one page.
A clinical voice that stays professional — and a system that survives a full clinic week.
What separates a digital opinion leader from a popular account — and how brands read the difference.
Every module runs the same shape: where the audience really is, what to build, and what the participant walks out holding.
The module that stops AI being a novelty. It sets a working definition, shows where the technology fails in a regulated context, and puts it straight into real brand tasks.
One AI workflow built around a real task from their own brand — plus a clear internal line on what can and cannot be put into a model.
Omni-channel fails when it is a list of channels rather than a sequence. This module builds the sequence: who is reached where, in what order, and who owns each handover.
A written channel architecture for one brand — sequence, ownership and the measurement that proves it worked.
The hands-on module. Health is a restricted category on every major platform — this is how campaigns get planned, approved, launched and read properly inside those limits.
A complete campaign plan — audience, creative route, budget logic and the measurement frame — for a live brand objective.
A level above execution. This module is about reading a category before writing a plan, and about making a digital investment case that survives the room it is presented in.
A one-page digital strategy for their brand — and the reasoning behind every choice on it.
Written for clinicians, not creators. The module finds a voice that stays professional, then builds a publishing system realistic enough to survive a full clinic week.
A personal content system — pillars, formats and a cadence — that fits around clinical hours instead of competing with them.
The step beyond a personal brand. A digital opinion leader is read by peers and tracked by brands — this module covers what earns that position and how it is measured from the outside.
A positioning plan and a named therapeutic focus — the path from "a doctor who posts" to a name peers and brands cite.
Each module is rebuilt on the client's own category, brand stage and market before it is delivered. The structure below stays the same; the material inside it does not.
We take the brand, the audience and the internal constraints before writing a single slide.
Examples, exercises and case material are swapped for the participants' own therapeutic area and market.
Taught sessions with working blocks — participants build on their own brand as the module runs.
Every module closes on a deliverable: an architecture, a plan, a workflow or a content system.
A review session after the work has met reality — where it held, and where it needs a second pass.
The curriculum spans the commercial team, the specialists who execute, and the physicians who carry the conversation in public. Modules can be mixed across all three.
Brand, marketing, medical and commercial teams who need one shared way of planning and reading digital work — instead of five different ones.
BU heads and country managers who have to approve digital investment and defend it upward — and want the reasoning, not the vocabulary.
Physicians building a credible public presence, and those already posting who want the influence that brands and peers actually recognise.