Servier — HCP Education Video Series

01 — The Brief

Study data doesn't explain itself. Video can.

Servier needed adequate healthcare-professional education across a portfolio — many products, many therapeutic areas. The raw material was clinical evidence: trial endpoints, mechanisms, treatment comparisons. The job was to turn it into videos a busy clinician can absorb, without losing the science on the way.

The audience

Busy clinicians — education that meets them between cases

The mandate

One production line, held to a medical standard at every step.

01HCP education first — evidence made clear, not diluted

02A consistent visual system across products and therapeutic areas

03Medically written, revised and referenced before a single frame moved

Everything, from storyboard to final render.

02 — The Approach

The science leads. The animation follows.

Every video started as a storyboard and a medically written script — the visuals were built to carry the evidence, never to decorate it.

Four disciplines carried every video:

01

Storyboarding

Each video mapped scene by scene before design — the data's story agreed up front.

02

Design & footage

Visual design plus footage selection — live-action and graphics working as one language.

03

Medical writing & revision

Content written, then revised against the source material until the science held.

04

Animation & production

Referenced scripts turned into finished, broadcast-ready videos — in house, end to end.

Adequate HCP education — that was the brief, and the bar.

03 — The Work

Frames from the series.

Stills from the delivered videos — clinical data rebuilt as motion graphics, with sources referenced on screen.

Video frame — heart failure patient scene with on-screen study statistic — FRAMEEvidence in context. A patient scene carries the study statistic — the number lands because the setting is real, and the source sits on screen.

Video frame — LDL-C reduction data comparison as motion graphics — FRAMETrial data as a visual story. A treatment comparison rebuilt as clean motion graphics — two arms, one readable outcome.

Video frame — myocardial perfusion curve animation — FRAMEMechanism made visible. A perfusion curve animated from the published study — the physiology explains the benefit.

Video frame — hospitalization outcome curve from clinical study — FRAMEOutcome curves, kept honest. The study's cumulative-incidence chart redrawn for motion — simplified in form, faithful in data, referenced at the foot of the frame.

04 — What We Did

Everything between the brief and the final cut.

01

Storyboarded every video — the narrative agreed before design began

↗

02

Designed the visual system and selected the footage

↗

03

Wrote the medical content, then revised it against the source material

↗

04

Referenced the clinical claims — sources carried on screen

↗

05

Animated and produced the final videos, end to end

↗

06

Repeated the system across many products and therapeutic areas — one consistent standard

↗

05 — Why It Worked

Three decisions that made the difference.

One production line

Storyboard, script, design, footage, animation and production under one roof — so the science never degraded in a handoff between vendors.

Data made visual

Endpoints, curves and comparisons rebuilt as motion graphics a clinician reads in seconds — simplified in form, faithful in substance.

Referenced, always

Medical revision and referencing were stages of production, not afterthoughts — every claim traceable to its source, on screen.

Produced by Kepler for Servier. Frames shown are from the delivered videos; product names, data and branding appear as referenced in the original materials and remain the property of Servier.

Clinical evidence, told frame by frame.

Study data doesn't explain itself. Video can.

The science leads. The animation follows.

Storyboarding

Design & footage

Medical writing & revision

Animation & production

Frames from the series.

Everything between the brief and the final cut.

Three decisions that made the difference.

One production line

Data made visual

Referenced, always

Your evidence has a story. We animate it.